Make-up Art Cosmetics
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|This article relies largely or entirely upon a single source. Please help improve this article by introducing appropriate citations of additional sources. (July 2009)|
|Key people||Frank Toskan|
|Parent||Estée Lauder Companies|
|Website||MAC Consumer Site|
MAC Pro Site
Make-up Art Cosmetics, better known as MAC Cosmetics, is a manufacturer of cosmetics.
Estée Lauder Companies acquired controlling interest of MAC in 1994, then completed their acquisition of the company in 1998. One year prior to the acquisition, original founder, Frank Angelo, died in 1997 due to complications during surgery.
Promotion and advertising
The list of past official spokespersons includes names likeDiana Ross,Liza Minnelli, andCatherine Deneuve.Eve, Missy Elliott, Lisa Marie Presely, Dita von Teese, Deborah Harry, Christina Aguilera, Linda Evangelista, Boy George, and others have been past spokespeople for the Viva Glam IV and V campaigns. (Viva Glam V got more notice for including a neutral shaded pink Viva Glam lipgloss).
MAC has five social initiative programs currently in place.
- MAC Cruelty-Free Beauty: principle that prohibits animal testing and the policy is extended to ingredient suppliers as well
- Back to MAC Recycling: offers free lipstick with the return of six empty plastic M.A.C. containers to M.A.C. counters (includes lipsticks, eyeshadows, glosses, wipes, etc. / offers free lipstick, lipgloss and eyeshadow when containers are recycled at M.A.C. stores
- MAC Kids Helping Kids: started in 1994 where kids living with HIV/AIDS create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations.
- The MAC AIDS Fund : supports community organizations providing direct services to people living with AIDS.
- The MAC PRO program