» 
allemand anglais arabe bulgare chinois coréen croate danois espagnol estonien finnois français grec hébreu hindi hongrois islandais indonésien italien japonais letton lituanien malgache néerlandais norvégien persan polonais portugais roumain russe serbe slovaque slovène suédois tchèque thai turc vietnamien
allemand anglais arabe bulgare chinois coréen croate danois espagnol estonien finnois français grec hébreu hindi hongrois islandais indonésien italien japonais letton lituanien malgache néerlandais norvégien persan polonais portugais roumain russe serbe slovaque slovène suédois tchèque thai turc vietnamien

définition - THE CW TELEVISION NETWORK

voir la définition de Wikipedia

   Publicité ▼

Wikipedia

The CW Television Network

                   
The CW Television Network
Type Broadcast television network
Country United States
Availability National
Slogan TV Now[1]
Area United States
Owner CBS Corporation: 50%
Warner Bros. (Time Warner): 50%
Key people Mark Pedowitz (President, 2011–present)
Launch date September 18, 2006
Picture format 480i (SDTV)
1080i (HDTV)
Callsign meaning CBS and Warner Bros.
Affiliates See List
Official website www.cwtv.com

The CW Television Network (The CW) is a television network in the United States launched at the beginning of the 2006–07 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network (UPN), and Time Warner's Warner Bros., former majority owner of The WB Television Network. The "CW" name is derived from the first letter of the names of these corporations (CBS and Warner Bros.). The network features a lineup of shows that, according to its former President of Entertainment Dawn Ostroff, "appeal to people 18 to 34-years-old".[2] The network currently airs programming six days a week: Monday through Friday afternoons and evenings (in prime time), and Saturday morning children's programming (under their The CW4Kids block).

The network debuted programming after its two predecessors, UPN and The WB, ceased independent operations on September 15 and September 17, 2006 respectively. The CW's first two nights of programming—Monday and Tuesday, September 18 and September 19, 2006—consisted of reruns and launch-related specials. The CW marked its formal launch date on Wednesday, September 20, 2006, with a two-hour season premiere of America's Next Top Model.

The CW lineup has featured on a mixture of programming that originated on both UPN and The WB along with its own original programs, mostly targeted towards women and young adults.

Contents

  History

  Origins (1995–2006)

The CW is a successor to The WB and UPN, both of which launched in January 1995. However, both networks can be seen as descendants of the Prime Time Entertainment Network (PTEN), a joint venture between Warner Bros. and Chris-Craft Industries, which launched in 1993. The two companies later became partners in The WB and UPN, and PTEN continued as a separate syndication service until folding in 1997. Both UPN and The WB started just as the Fox network had begun to secure a foothold in the American viewing lineup. Both launched to limited fanfare and generally poor results. However, in the subsequent 11½ seasons, both networks were able to air several series that became quite popular.

Towards the end of their opening decade, both television networks were in decline, unable to reach the audience or have the effect that Fox had gained within its first decade, much less that of the Big Three (ABC, CBS, and NBC). In the eleven years UPN and The WB were on the air, the two networks lost a combined $2 billion.[3] Rather than facing questionable futures as separate networks, executives from CBS and Warner announced on January 24, 2006, that they would shut down their respective networks (UPN and WB) and combine resources to form a new broadcast network, to be known as The CW Television Network, that would at the outset feature programming from both networks as well as new content.

CBS chairman Les Moonves explained that the name of the new network was formed from the first letters of CBS and Warner Bros, joking, "We couldn't call it the WC for obvious reasons." Although some executives reportedly disliked the new name, Moonves stated in March[4] that there was "zero chance" the name would change, citing research claiming 48% of the target demographic was already aware of the CW name.

  Beginnings (2006–2011)

Like both UPN and The WB, The CW targets its programming to younger audiences. CBS and Warner Bros. hoped that combining their networks' schedules and station lineups would strengthen The CW into a fifth "major" broadcast network. Unlike the "Big Four" broadcast networks, The CW does not offer national news or sports programming to their affiliates; however, some affiliates do broadcast local news and/or sports, and many, mostly CW Plus stations, air the nationally syndicated Orlando-based morning show, The Daily Buzz.

On September 11, 2006, a new, full version of the network website, www.cwtv.com, was launched. The website now contains links to The CW4Kids and now features more in-depth information of CW shows.

The CW launched with a premiere special/launch party from CBS-produced Entertainment Tonight at Warner Bros. Studios in Burbank on September 18, 2006, after a repeat of the 7th Heaven 10th-season finale;[5] the same schedule was repeated on September 19, 2006 with Gilmore Girls' 6th-season finale.[6] The network continued to air season finales from the previous season through the rest of the first week, except for America's Next Top Model and SmackDown!, which launched their new seasons on September 20 and September 22 respectively, with full-night premieres. When America's Next Top Model launched on September 20, 2006, The CW scored a 3.4/5 (with hourly ratings of 3.1/5 and 3.6/6; The CW placed 5th overall) in the households. It scored a 2.6 rating in the Adults 18–49, finishing fourth in that demographic and beating Fox's 2.2. The network's second week consisted of all season/series premieres for all other series from September 25 – October 1, with the exception of Veronica Mars, which debuted its third season on October 3.[7]

On May 9, 2008, The CW announced it would lease its Sunday lineup (5:00–10:00 p.m. ET)[8] to an outside company, Media Rights Capital (MRC). The move allowed The CW to concentrate on its Monday-thru-Friday schedule (Sundays have historically been a low-rated night for the network) while giving MRC the right to develop and schedule programs of its own choosing and reap ad revenue generated by its lineup. The Sunday series that were scheduled—two reality series (4Real and In Harm's Way) and two scripted series (Valentine and Easy Money)—performed poorly in the ratings (averaging only 1.04 million viewers[9]), prompting The CW to scrap its agreement with MRC and program Sunday nights on its own as of November 30, 2008, adding reruns of The Drew Carey Show and Jericho and movies.[10] This time was later given back to local affiliates.

WWE Friday Night SmackDown stopped airing on The CW after the September 26, 2008 episode due to negotiations ending between WWE and The CW Network. The network later confirmed that the CW had chosen not to continue the WWE broadcast because the network had redefined its target audience as exclusively 18- to 34-year-old women[3] Although it continues to air some shows that target male viewers such as Smallville and Supernatural. Thanks to the WWE, MyNetworkTV has beaten The CW in the Friday ratings every week since its debut, though The CW continues to beat MyNetworkTV overall.[11] However, SmackDown left broadcast television altogether in October 2010 when the show moved to cable network Syfy.

The CW has generally struggled in the Nielsen ratings since its inception, primarily placing fifth in all Nielsen statistics, and in several slots, has even been outrated by the Spanish language Univision. This has led to speculation in the industry (including a May 16, 2008 Wall Street Journal article[12]) that CBS, Warner Brothers, or both companies could abandon the venture if ratings do not improve. However, The CW's fortunes were buoyed in the fall of 2008 and 2009 thanks to increased ratings in its 18–34 female demographic and the buzz that some of its newer series (such as Gossip Girl, 90210 and The Vampire Diaries) have generated. Executives of both companies have emphasized their commitment to the network.[13]

On May 5, 2009, the network announced it was beginning the process of giving the five hours of network time on Sundays back to the CW affiliates as of fall 2009, thus becoming a weeknight-only network in primetime, along with The CW Daytime and The CW4Kids Saturday block.[14][15] Subsequently in mid-May, 65% of the network's affiliates, including those airing the CW Plus schedule, signed agreements to continue to air the replacement MGM movie package on Sunday, which was offered as a traditional movie syndication package meant for the CW's former Sunday primetime slot.[16]

  New leadership (2011–present)

In 2011, Mark Pedowitz succeeded Dawn Ostroff, but with broader responsibilities in The CW's business operations than she did, as the network's first president.[17] As President of Entertainment, Ostroff oversaw entertainment operations while John Maatta, the network's Chief Operating Officer, handled business affairs, and both reported to a board composed of CBS and Warner Bros. executives. Now Maatta will report to Pedowitz.[17]

Pedowitz has revealed that the core target demo of the network will not change, though they will attempt to lure new viewers. He is also looking to bring comedies back to The CW after former president, Dawn Ostroff, publicly declared the difficulty of doing comedies for their target demo. Pedowitz is planning on bringing a new superhero show to the network and more procedural series that repeat better but still have a CW feel to them. He noted that value of having shows that repeat better than their current line-up, which he is hopeful for with Hart of Dixie as it has different medical cases each week.[18] Pedowitz has mentioned his reasoning for bringing back One Tree Hill despite the season eight finale working as a series finale. He said he knew about the strong fanbase before coming to The CW and thought it would be a "treat" for viewers to give them one final season.[19]

The network has ordered more episodes of its original series and plan to run straight though the first week of December, starting September 12, without repeats.[20]

In late 2011, the network made digital distribution deals with Netflix and Hulu. The Netflix deal is a four-year deal that will allow its customers to instantly watch more than 700 hours of previous seasons of scripted series that currently air on The CW, while Hulu inked a five-year deal, giving the streaming site access to next-day content from four of the five major networks.[21][22]

  Affiliates

Following the network announcement, The CW immediately announced ten-year affiliation agreements with the Tribune Company and CBS Television Stations Group. Tribune originally committed 16 stations (including its flagship broadcast stations WGN-TV in Chicago, KTLA in Los Angeles and WPIX in New York; another committed station, KSWB/San Diego, joined Fox in August 2008) that were previously affiliated with The WB, while CBS committed 11 of its UPN stations (including WKBD in Detroit, WPSG in Philadelphia, KBHK-TV in San Francisco [now KBCW] and WUPA in Atlanta). These stations combine to reach 48 percent of the United States. Both groups also own several UPN/WB stations that did not join The CW in overlapping markets. As part of its agreement, Tribune agreed to divest its interest in The WB and did not take an ownership interest in The CW.

The network stated that it would eventually reach 95 percent of the United States. In markets where both UPN and The WB affiliates operate, only one station became a CW affiliate. Executives were on record as preferring the "strongest" stations among existing The WB and UPN affiliates. For example, the new network's first affiliate outside the core group of Tribune and CBS-owned stations, WJZY in Charlotte, was tied with Atlanta's WUPA as UPN's fifth-strongest station. In most cases, it was obvious where the new network would affiliate; there were only a few markets (for example, Philadelphia, Miami/Fort Lauderdale, Boston, Charlotte and Atlanta) where the WB and UPN affiliates were both relatively strong. For example, one of the first affiliates to be announced was WKCF in Orlando, Florida. It had not only been the top-rated WB affiliate for virtually all of that network's run, but had also been the fourth-rated station in Central Florida.

Nearly all of the CW affiliates were former UPN or WB affiliates. Very few were independents prior to joining the CW. A notable exception was KVCW in Las Vegas, which had been a fairly successful independent before joining The CW.

Although it was generally understood that The CW was a merger of UPN and The WB, the new network's creation was not structured as a merger in the legal sense. Rather, it was one new network launching at the same time two others shut down. As such, The CW was not obligated by existing affiliations with The WB and UPN; it had to negotiate from scratch with individual stations.

As a result, in several markets, the CW affiliate is a different station than either the former The WB and UPN stations. In Helena, Montana, ION affiliate KMTF became a CW station. In Las Vegas, independent station KVCW signed for CW affiliation. The network has also affiliated with some digital channels, usually newly-launched subchannels of a local Big Four affiliate, in several other markets.

Due to the availability of "instant duopoly" digital subchannels that will likely be easily available on cable and satellite, and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic timeslots, both The CW and MyNetworkTV launched with far greater national coverage than that enjoyed by UPN and The WB when they started in 1995. UPN for several years had gaps in the top 30 markets, and by 2005 managed to cover only 86% of the country. This resulted in secondary affiliations with other networks and the resulting diluted ratings when programs were shown out of their intended timeslots, or the lack of the program airing at all (a problem experienced by many Star Trek fans with Star Trek: Voyager and Star Trek: Enterprise).

  Launching repercussions

The announcement of The CW caused the largest single shakeup of U.S. broadcast television since the Fox/New World Communications alliance of 1994 and the subsequent launches of UPN and The WB the following year. While The CW debut affected more markets, it was unlikely to cause the same degree of viewer confusion, as no affiliates of the four major networks dropped those affiliations to join The CW. (Some "big four" affiliations did change at this time, but for unrelated reasons.)

The WB and UPN were the first major television networks to close since the collapse of the DuMont Television Network in 1955, although other small broadcast television networks have also ceased operations over the years.

It became clear that Fox Television Stations, which purchased several UPN affiliates from former UPN co-owner Chris-Craft Industries in 2002, was affected. Its UPN affiliates in five major markets would not be affiliated with The CW, due to the agreement with Tribune, and Fox made it clear it would not even seek the affiliation for its four UPN stations elsewhere. All UPN logos and network references were quickly removed from their stations. Shortly thereafter, Fox announced that it was starting MyNetworkTV, a programming service meant to fill the two nightly prime time hours that opened up on its UPN-affiliated stations after the start of The CW. Fox also offered the service to other stations.[23]

In those media markets where there were separate The WB and UPN stations, one local station was left out in the merger; most of those stations have signed with MyNetworkTV, while others elected to become independent stations. Some stations (mainly digital subchannels, some WB 100+ cable channels, and struggling low-power stations) which received neither network's affiliation opted instead to sign off permanently and cease to exist.

  Problems with Time Warner Cable

Some households around the country were not able to see the new network when it premiered on September 18, due to stations in several markets not being able to strike a deal with Time Warner Cable. In markets like Charleston, South Carolina; El Paso, Texas; Honolulu, Hawaii; Palm Springs, California; Beaumont, Texas; Waco, Texas; and Corpus Christi, Texas, where the CW is broadcast on a digital subchannel of the station's primary affiliate, there have been unsuccessful attempts in getting Time Warner Cable to carry The CW on their basic cable lineups.[24] The CW is 50% owned by Time Warner Cable's former parent company, Time Warner.

Some affiliates have since signed deals with Time Warner Cable, but not all stations have landed within the analog listings. For example, WSTQ-LP in Syracuse, New York can only be viewed on channel 266.(In the Ithaca market only.)[25]

Currently, the largest market without a known affiliate is the Johnstown / Altoona market, Nielsen's DMA #101. WPCW channel 19, in Pittsburgh, is the closest affiliate and is carried on both Johnstown and Altoona's cable systems; WPCW was originally targeted to serve that area before a switch to a Pittsburgh focus in the late 1990s.

On February 2, 2007 at 4:30 p.m., KFDM-TV made its CW affiliated available to Time Warner Cable in Beaumont, Texas on Channel 10 and also available on Digital 6.2. Although the Southeast Texas CW Logo is on commercials made by KFDM-TV, on the television shows the bug is just "the CW".

On Saturday, April 21, 2007 at 12:01 a.m., KCWQ-LP made its broadcast debut on channel 5 on Time Warner Cable in the Palm Springs area.[26]

On Friday, April 20, 2007 at 11:00 a.m., KVIA-TV, began broadcasting the CW on Time Warner cable channel 13. The signal is also available on digital television 7.2.[27]

  Pappas Telecasting bankruptcy

One of the major affiliate groups of the network, Pappas Telecasting, filed for Chapter 11 bankruptcy for thirteen of their stations on May 10, 2008. Within the petition, Pappas specifically cited the network's low ratings and performance as one of many complications that had forced it to take the action.[28] Several of the stations have since been sold in either business transactions with Pappas's bankruptcy officials or via station auction processes as Pappas winds down operations.

Although the company had originally stated that no stations would be affected at all by the closing, two Pappas stations formerly with CW affiliation have ceased operations. On May 29, 2008, KCWK, a Yakima, Washington-based station serving the south central portion of that state, went off the air and the station's offices were closed, leaving that area without locally-based CW programming and forcing cable and satellite companies to carry KTLA from Los Angeles on their systems to provide the network to their viewers. The situation was resolved when Fisher Communications announced that their CBS affiliates in the area (KIMA-TV/KEPR-TV) would pick up subchannel affiliations at the beginning of April 2009.

Subsequently, WLGA, which served the Columbus, Georgia market lost their CW affiliation in April 2009 to a subchannel of WLTZ due to the network's concerns about Pappas's financial state;[29] unable to compete as an independent station in the market, WLGA ceased operations in June 2010.

  Marianas Media bankruptcy

On April 20, 2009, KTKB-LD in Guam (U.S. Territory) signed on air as a CW affiliate and the island's fifth commercial television outlet. The competition from the other outlets combined with financial problems at Marianas Media, which was running the station under a LMA with KM Communications,[30] forced the station off air March 31, 2011.

  Tribune's relations with The CW

It should be noted that while they have solid affiliation deals with The CW, Tribune also has affiliation deals with Fox. But with new management and ownership taking over Tribune in 2008, it was apparent that Tribune would start moving one of its CW-affiliated stations to Fox (at least those in markets without a Fox O&O station or a former O&O now owned by Local TV LLC), adding to more questions surrounding The CW's future. In a seminar by Sam Zell in March 2008, the Tribune Chairman/CEO revealed that their San Diego outlet KSWB-TV would switch affiliations from The CW to Fox in August 2008, with KSWB assuming the Fox affiliation from XETV, a 1986 charter affiliate of Fox. XETV (which is licensed to Tijuana, Baja California, Mexico under the ownership of Televisa but whose US operations are programmed by Bay City TV) was caught off guard and was not informed of Zell's deal until it was made public in the trades.[31] After the news, XETV planned on fighting the affiliation switch in court on the grounds that the switch would violate a contract XETV has with Fox to run until 2010. But on July 2, 2008, XETV announced that they would join The CW on August 1 and rebrand as "San Diego 6, the new home of The CW", the same day KSWB became "Fox 5".[32]

  Tribune stations' de-emphasis of the network's brand

Though the thirteen other Tribune-owned CW affiliates have kept their affiliation, they would begin to de-emphasize the network branding (e.g. "CW 11") in favor of one with a stronger local identity. CW-free branding on the stations began in July 2008, either on-air (in the case of KWGN-TV) or through their websites (as part of a redesign for all of the Tribune stations' websites).[33]

  Differences between The CW and the "Big Four" networks

The CW only airs two hours of network programming during the primetime hours on Monday through Fridays only, compared to the three Monday through Saturday and four Sunday primetime hours offered by the Big Three networks (MyNetworkTV also does not carry any weekend primetime programming, having turned network time on Saturday evenings over to its affiliates in 2009).[34] This primetime scheduling allows for many of the network's affiliates to air local newscasts during the 10 p.m. (ET) time period. In comparison to ABC and CBS, The CW also airs the fewest hours devoted to daytime programming on weekdays, running only one hour of programming each weekday (compared to 4½ hours on CBS and three hours on ABC), NBC also runs only one hour of daytime programming each weekday (not counting its morning news program Today). Because of these two reasons, the schedules of the majority of The CW's affiliates are largely composed of syndicated programming.

  Affiliate distribution

Unlike the other major networks, The CW distributes its programming to small to certain mid-size markets of the United States (generally in the bottom 110 Nielsen media markets) through a separate national feed called The CW Plus. The network-programmed feed is carried on a mixture of full-power or low-power stations in some markets, and digital subchannel affiliations on major network stations and cable-only outlets[disambiguation needed] in markets that do not have enough commercial stations to support a standalone CW affiliate (though several cable-only CW Plus affiliates have since converted to digital subchannel outlets), and offers its own schedule of syndicated programming (including some feature films and infomercials) during non-network programming hours, with some CW Plus affiliates also running a local primetime newscast from a major network affiliate.

CW predecessor The WB previously had two cable-only affiliate outlets: superstation WGN America from 1995 to 1999 and network-operated The WB 100+ Station Group, the latter being a direct successor to The CW Plus that was formed in 1998 and whose cable-only outlets have since joined The CW Plus. Not all of the network's cable-only affiliates are part of The CW Plus as WT05/Toledo offers its own schedule of syndicated programs during non-network hours that are programmed by its owner Block Communications. Though The CW is the only network with a station group that includes cable-only outlets, it is actually one of only two networks that have cable-only stations within its affiliate body (TV3 Winchester operates as a cable-only ABC affiliate in Winchester, Virginia).

  News programming

News programming on CW affiliates are similar to Fox stations in that the quantity of newscasts varies from station to station. Roughly two-thirds of The CW's approximately 200 affiliates air a local newscast in the 10–11 p.m. ET/PT (9–10 p.m. CT/MT) time slot. Fundamentally, the newscast schedules on CW affiliates vary considerably between stations compared to those aligned with ABC, CBS and NBC (which typically carry a minimum of 3½ hours of daily local news programming in morning, late afternoon and late evening timeslots) and especially Fox affiliates (whose in-house news departments produce four hours of news programming daily at minimum). Generally, most affiliates run a two-hour extension of a morning newscast and a half-hour or hour-long 10 p.m. newscast; though there are a few larger market stations that have in-house news departments whose newscast scheduling mirrors more closely to ABC, CBS and NBC stations and the news-intensive local news formats of certain Fox stations, with the aforementioned extended morning and primetime newscasts as well as an early evening newscast that is extended by a half-hour that also competes with the national morning and evening newscasts on the Big Three networks.

The CW affiliate body features fewer stations that operate their own news departments in comparison to stations aligned with NBC, ABC and CBS (each of whom have roughly ⅝-⅞ of their stations that broadcast local news programs, either in-house or in conjunction with another station), and considerably fewer than Fox (which has only about 50 stations with in-house news departments, with most of its stations outsourcing news programming to another station). WGN-TV/Chicago, WPIX/New York City, XETV/Tijuana-San Diego, KDAF/Dallas-Fort Worth, KIAH/Houston (which produces newscasts, but employs virtually no on-air staff due to its anchorless format) and KTLA/Los Angeles are the only stations affiliated with the network that produce their own local news programming (XETV's news department was established prior to its CW affiliation in 1999 as a Fox affiliate, and the existence of KTLA, WGN and WPIX's news departments date back to either during their periods as independent stations or during early affiliations with other networks including DuMont). KTLA has the largest number of hours devoted to local news programming of any CW affiliate with 53 hours each week, followed by WGN-TV with 49 hours each week.

In most markets, a CW affiliate may outsource news programming to an NBC, ABC or CBS station in the market (either due to insufficient funds for production of their own newscasts or in most cases, the station being operated as part of a legal duopoly or through an operational agreement with a major network affiliate). As with Fox affilates, stations aligned with The CW that have their newscasts produced by another station in the market tend to have fewer hours devoted to news than the station producing the program. In Denver and St. Louis, the Fox affiliates in the respective markets produce newscasts in conjunction with the local Tribune Broadcasting-owned CW affiliates through local marketing agreement that resulted from a broadcast management agreement between Tribune and Local TV LLC in 2008 (KDVR produces morning and early primetime newscasts for KWGN-TV, while KTVI produces daytime and primetime newscasts for KPLR-TV; both CW affiliates operated separate news departments prior to the LMA formation).

  Logos and marketing

  Original blue pre-launch logo for the CW. Never used on air.

At the network's first upfront presentation on May 18, 2006, the provisional blue-and-white rectangle logo that was used during the network's formation announcement in January was replaced by a green-and-white, curved-letter insignia that drew comparisons to the logo of CNN, another company with Time Warner ownership interest.

  Slogans

  "Free to Be" (2006-07)

The network's original full marketing campaign, "Free to Be", was created internally and by the Troika Design Group brand agency.[35] The campaign included advertisements in bus stops, on billboards, on the Internet, in magazines, and on television. It contained stars of the CW shows such as Supernatural, Gilmore Girls, Veronica Mars, America's Next Top Model, Smallville and One Tree Hill with the network's signature green background. The "Free to Be" was followed by a word unique to the character, show, or scene. Such descriptives included "witty" (to describe Gilmore Girls), "super" (Smallville), "scary" (Supernatural), "fierce" (America's Next Top Model), "cool" (One Tree Hill), "funny" (Everybody Hates Chris), "fearless" (Veronica Mars), "fabulous" (Girlfriends), "family" (7th Heaven), "best" (One on One and What I Like About You), and "tough" (WWE Friday Night SmackDown). The ads normally ended with one more descriptive, "together", used to unify the network and its programming with the viewer. Some additional spots were themed for other purposes without CW stars, for example "Free to be tricky" (for Halloween) and "Free to be famous" for The CW Daytime. Music used in this promotion was Fergie's "Here I Come" with altered lyrics.

  "Get into It" (2007-08)

On August 6, 2007, The CW launched their second marketing campaign, "Get Into It", performed by the lead singer of Pussycat Dolls, Nicole Scherzinger.[36] The original title for the song is "Puakenikeni", which is the third single from Nicole's debut album Her Name Is Nicole. A remix is now used during the commercials.

  "Good Night" (2008-09)

On June 2008, The CW launched their imaging campaign for the 2008-09 season, "Every night will be a good night". The song in this campaign is "Goodnight Goodnight" by Maroon 5.

  "TV to Talk About" (2009-11, 2011-12)

The network inaugurated this tagline for the 2009–2010 season, which features the word "Talk" switching around various forms of electronic communication such as Twitter messages, blogging and instant messaging before returning to "Talk" within promotional ads to encompass the network's heavily online audience. Local stations have adapted this slogan to describe their own syndicated programming and community service efforts. The campaign has continued into the 2010–2011 & 2011-2012 seasons. Additionally some portions of the network's schedule have the modified branding TV to Bing About, as part of a continuing sponsorship deal with Microsoft's search service.

The song "TV to Talk About" was performed by Ke$ha.

  "We Own the Night" (2011)

On December 13, 2010, The CW launched their new 2011 marketing campaign, "We Own the Night" with the tag line—"This year own the night."[37]

The song "We Own the Night" is sung by Jessie and The Toy Boys.

Note: This slogan has not been used since early 2011.

  "TV Now" (2012-present)

The CW unveiled their new slogan, "TV Now", which replaced the previous "TV to Talk About" on July 25, 2012.[1] It is expected to debut on-air in August.[38]

  Imaging and presentation

  • The CW Television Network displays the program credits on the bottom 1/3 of the screen along with The CW Television Network logo and website address. The top 2/3 displays previews of upcoming programming from The CW, local newscasts, or other local programming.
  • Like CBS, The CW only shows the TV rating icon in its original small size and at the beginning of shows only.
  • Most affiliates added their city or region to their new logos. For example: WPSG is "The CW Philly", WLVI-TV was "Boston's CW" at launch but has since rebranded to "CW56" under new ownership, WUPA "CW Atlanta" at launch but has since rebranded to "CW69", KWTX DT 2 (Waco,TX) is now "CW Texas", and KVCW (formerly KFBT) is now "CW Las Vegas". However, some stations opted to use their channel number: WNAB in Nashville is "CW58" and KSTW in Seattle are now "CW11". Some stations will still use the call sign in either the station logo, on-air identification or both. Some examples include WNLO in Buffalo, New York, WWHO in Columbus, Ohio, and WBNX in Cleveland. In Omaha, Nebraska, KXVO uses "CW15" and "Omaha's CW". In Honolulu, Hawaii, KHON-DT2 is branded as "Hawaii's CW 93" (the "93" refers to the subchannel's cable channel position). The branding once used by WKRC-DT2 in Cincinnati, Ohio was "CinCW", a portmanteau with "Cincy", a common nickname for the city. It now brands as "The CW Cincinnati".

With the exceptions of XETV in San Diego, WFNA in Mobile, and WXCW in Fort Meyers, all non-Tribune affiliates usually brand their stations using a version of the network logo.

  Multimedia

  • From time to time, The CW airs short programming breaks called "Content Wraps"—a play on the network's name, to advertise one company's product during an entire commercial break.
  • CW Now was inspired in part by the success of the Content Wraps as it was intended to be a series with product placement.[39] The series was cancelled after 23 episodes.
  • For the network's Tuesday schedule for the 2006–07, the network made an agreement with American Eagle Outfitters to have their aerie clothing line tie in with that night's programming as part of the Content Wrap concept, which included subjects in the commercials commenting on plot points in each of the shows.[40] The agreement was cut down to regular advertising in February 2007 after a fan backlash by viewers of both shows and general criticism of the campaign.[41]
  • On January 14, 2007, The CW began streaming full-length episodes of several programs on line.
  • On December 15, 2006, CBS Corporation revived its record label, CBS Records, whose artists' music will be available to programs on The CW.[42]
  • The network has two iTunes App Store applications, not counting Hulu's streaming of CW programming over their application; the CWTV app is a more traditional television network application featuring the network's programming, which can be streamed over 3G and WiFi networks, while a separate first-person shooter app called Nikita Spy Training Module is used to promote the series of the same name. The network's programming is also available over CBS Interactive's TV.com app, which encompasses all of CBS's various properties. Previously, the network marketed CW City Wize, a Target-sponsored application highlighting businesses and video highlights of the network's Monday and Tuesday night programming in the 2009–10 season; it has since been discontinued.
  • On December 1, 2011, The CW offered "CWingo", an interactive game resembling Bingo, accessed by using Facebook to sign into the CW community. Starting with an episode of The Vampire Diaries, viewers could click on tiles showing a scene from an episode as that scene appeared, and five tiles in a row meant CWingo. Winners could become eligible for prizes. Advertisers sponsored the games.[43]
  • Starting in the fall of 2012, The CW will launch a new brand new website called "CWD" - the CW Digital Studio, an all-new destination for original content created exclusively for the digital platform focused in the areas of animation, game shows, comedy and digital personalities.

  The CW executive body

The executive body consists of:

  Programming

The CW Network airs a 10-hour primetime lineup Monday through Friday nights from 8:00–10:00 p.m. ET. Outside of prime time, the network airs a Monday–Friday afternoon block from 3:00–4:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, the network programs 20 hours per week over six days.

From April 2009 to March 2011, KTKB-LP in Hagåtña, Guam aired the CW schedule on a Tuesday through Monday pattern because of Guam being a day ahead of the United States mainland.

  Children's programming

On January 24, 2006, The WB, Kids' WB's original broadcaster, announced they would merge with UPN to form The CW Television Network. The combined network utilized The WB's scheduling practices and brought the Kids' WB block, still run by Warner Bros. Television, and still maintaining its name, to the new lineup.

On October 2, 2007, the network announced that due to a joint decision between Warner Bros. and CBS (parent companies of The CW), it would suspend the Kids' WB programming block due to the effects of children's advertising limits and cable competition, and sell the programming time to 4Kids Entertainment.[44] Kids' WB ended broadcasting operations on May 17, 2008.

4Kids launched The CW4Kids block in place of the Kids' WB block on May 24, 2008. The lineup for the block consists of 4Kids produced shows such as Chaotic as well as new seasons of Yu-Gi-Oh! and Teenage Mutant Ninja Turtles.[45] The block was renamed was renamed as Toonzai on August 14, 2010, retaining Yu-Gi-Oh! and Sonic X in its lineup. Toonzai ended its run on August 18, 2012.

On July 3, 2012, Saban Brands and Kidsco Media Ventures, affiliates of Saban Capital Group, agree to launch a new five-hour Saturday morning action/adventure and comedy block for The CW.[46] The new block for the network, Vortexx, will set to launch on August 25, 2012,[47] with programs to air on the block includes Power Rangers Lost Galaxy and WWE Saturday Morning Slam, the latter of which will mark the return of WWE programming since 2008.[48]

  The CW HD

The CW broadcasts all of their dramas in high definition. As of March 2012 when America's Next Top Model became the final program to convert to the format, all programming except the Toonzai block is broadcast in HD.

The network is available in HD on most of their full-power affiliates, while availability on those affiliates with subchannel or cable-exclusive affiliations varies by market; in some of these cases a standard definition signal is only available terrestrially. In those cases, the station offers an exclusive high definition feed to cable and satellite operators, while a 16:9 widescreen broadcast in 480i is presented on some affiliates terrestrially to meet minimum requirements for presentation.

  Footnotes

  1. ^ a b Andreeva, Nellie (July 25, 2012). "The CW unveils New 'TV Now' Slogan". Deadline Hollywood. http://www.deadline.com/2012/07/the-cw-unveils-new-tv-now-slogan. Retrieved July 26, 2012. 
  2. ^ "90210" Upfront and Center for CW, Hollywood Reporter, May 13, 2008
  3. ^ a b It's No Gossip, Ratings Slip Threatens CW Network, Wall Street Journal May 16, 2008
  4. ^ CW Staying CW, Says Moonves – 3/15/2006 7:38:00 PM – Broadcasting & Cable
  5. ^ CW Staggers Its Debut – New net will roll out schedule over two weeks – Zap2it
  6. ^ TV Guide, September 11, 2006, pg. 8
  7. ^ the futon critic – the web's best primetime television resource
  8. ^ The CW "Outsources" Its Sunday-Night Block; Two Dramas, Two Comedies Coming, TV Guide, May 9, 2008
  9. ^ "CW ends time-buy deal with MRC", from Variety, November 20, 2008
  10. ^ "CW Takes Back Its Sunday Nights, Sets ‘Jericho’ Reruns". TVWeek. 2008-11-20. http://www.tvweek.com/news/2008/11/cw_takes_back_its_sunday_night.php. Retrieved 2008-11-20. 
  11. ^ Fox Still Likely to Pass CBS in Adults 25–54 to Top All Key Age Demos, TV By the Numbers, March 25, 2009
  12. ^ It's No Gossip: Ratings Slip Threatens CW Network, Wall Street Journal, May 16, 2008
  13. ^ "CW Parents Emphasize Support of Network", Advertising Age, August 21, 2008
  14. ^ "Tribune Psyched to Take back Sundays on The CW". Broadcasting & Cable. May 5, 2009. http://www.broadcastingcable.com/article/231438-Tribune_Psyched_to_Take_Back_Sundays_on_CWs.php. Retrieved 2009-05-06. 
  15. ^ "CW Drops Sundays In Another Blow to Broadcast Model". Reuters. May 6, 2009. http://www.reuters.com/article/entertainmentNews/idUSTRE54514E20090506. Retrieved 2009-05-06. 
  16. ^ CW Affiliates Booking MGM Movie Pack, Hollywood Reporter, May 13, 2009
  17. ^ a b Mark Pedowitz Named President of The CW
  18. ^ Rose, Lacey (August 4, 2011). "CW Chief: Network Is in Search of Close-Ended Series, Comedies and a Superhero Show". The Hollywood Reporter. http://www.hollywoodreporter.com/news/cw-chief-network-is-search-219442. Retrieved September 4, 2011. 
  19. ^ Hidek, Jeff (August 4, 2011). "CW president: Final "One Tree Hill" season will have 13 episodes". StarNewsOnline. http://tv.blogs.starnewsonline.com/13746/cw-president-final-one-tree-hill-season-will-have-13-episodes/. Retrieved September 4, 2011. 
  20. ^ Radish, Christina (August 5, 2011). "The CW President Mark Pedowitz Talks RINGER, SUPERNATURAL, NIKITA, GOSSIP GIRL, Developing More DC Superheroes, and More". Collider. http://collider.com/cw-mark-pedowitz-ringer-supernatural-smallville/107697/. Retrieved September 4, 2011. 
  21. ^ Wasserman, Todd, "Mashable" [1]
  22. ^ "Netflix, CW Sign 4-Year Deal to Stream Shows http://www.reuters.com/article/2011/10/13/idUS77575804120111013=date=October 13, 2011". 
  23. ^ News Corporation
  24. ^ Time Warner Cable Squeezes CW Stations – 10/2/2006 – Broadcasting & Cable
  25. ^ The Ithaca Journal – www.theithacajournal.com – Ithaca, NY
  26. ^ CW to debut on Time Warner, The Desert Sun, April 20, 2007
  27. ^ The CW Wait Over, KVIA, April 19, 2007
  28. ^ [2][dead link]
  29. ^ Hernandez, Andrea V.. (2009-04-03) 04/03/2009 | WLTZ’s parent firm to carry CW Network in Columbus. Ledger-Enquirer.com. Retrieved on 2010-12-14.
  30. ^ "Marianas Media closes CW4, PSST" from KUAM-TV (March 30, 2011)
  31. ^ "XETV, KSWB Battle For Fox Affiliation In San Diego". http://radiomatthew.com/posts/xetv-kswb-battle-for-fox-affiliation-in-san-diego/. 
  32. ^ from Fox6.com (July 2, 2008)
  33. ^ "Tribune gives CW the cold shoulder". Variety. September 1, 2008. http://www.variety.com/article/VR1117991420.html?categoryid=14&cs=1. Retrieved 22 May 2012. 
  34. ^ MyNetworkTV Shakeup Music to Syndicators Ears, Broadcasting & Cable, February 16, 2009
  35. ^ Elliott, Stuart. "New CW network works to build a brand". The New York Times. Retrieved on September 25, 2006.
  36. ^ CWTV > Nicole Scherzinger
  37. ^ YouTube > We Own the Night
  38. ^ http://www.hollywoodreporter.com/news/the-cw-tv-now-rebranding-campaign-353671
  39. ^ "CW Now": Content or Commercial?
  40. ^ Google search "aerie girls"
  41. ^ The Aerie Girls and Terrible TV Advertising. Make Me Watch TV. Retrieved on 2010-12-14.
  42. ^ CBS Records
  43. ^ Saad, Nardine (2011-12-01). "‘Vampire Diaries,’ CWingo make a game of seeking new viewer blood". Los Angeles Times. http://herocomplex.latimes.com/2011/12/01/the-vampire-diaries-cwingo-game-the-cw/. Retrieved 2011-12-07. 
  44. ^ CW turns to 4Kids on Saturdays, Variety.com, October 2, 2007
  45. ^ Brands Old and New for 4Kids at Licensing Expo 2008, AWN Headline News
  46. ^ The CW signs Saban Brands for kids block
  47. ^ Saban Brands to Launch Vortexxx on CW
  48. ^ "WWE® Returns to Kids Time Slot with Original Content Anchoring Vortexx on The CW". PRNewswire. August 10, 2012. http://www.prnewswire.com/news-releases/wwe-returns-to-kids-time-slot-with-original-content-anchoring-vortexx-on-the-cw-165714726.html. Retrieved 2012-08-10. 

  External links

   
               

 

Toutes les traductions de THE CW TELEVISION NETWORK


Contenu de sensagent

  • définitions
  • synonymes
  • antonymes
  • encyclopédie

  • definition
  • synonym

Dictionnaire et traducteur pour mobile

⇨ Nouveau : sensagent est maintenant disponible sur votre mobile

   Publicité ▼

sensagent's office

Raccourcis et gadgets. Gratuit.

* Raccourci Windows : sensagent.

* Widget Vista : sensagent.

dictionnaire et traducteur pour sites web

Alexandria

Une fenêtre (pop-into) d'information (contenu principal de Sensagent) est invoquée un double-clic sur n'importe quel mot de votre page web. LA fenêtre fournit des explications et des traductions contextuelles, c'est-à-dire sans obliger votre visiteur à quitter votre page web !

Essayer ici, télécharger le code;

SensagentBox

Avec la boîte de recherches Sensagent, les visiteurs de votre site peuvent également accéder à une information de référence pertinente parmi plus de 5 millions de pages web indexées sur Sensagent.com. Vous pouvez Choisir la taille qui convient le mieux à votre site et adapter la charte graphique.

Solution commerce électronique

Augmenter le contenu de votre site

Ajouter de nouveaux contenus Add à votre site depuis Sensagent par XML.

Parcourir les produits et les annonces

Obtenir des informations en XML pour filtrer le meilleur contenu.

Indexer des images et définir des méta-données

Fixer la signification de chaque méta-donnée (multilingue).


Renseignements suite à un email de description de votre projet.

Jeux de lettres

Les jeux de lettre français sont :
○   Anagrammes
○   jokers, mots-croisés
○   Lettris
○   Boggle.

Lettris

Lettris est un jeu de lettres gravitationnelles proche de Tetris. Chaque lettre qui apparaît descend ; il faut placer les lettres de telle manière que des mots se forment (gauche, droit, haut et bas) et que de la place soit libérée.

boggle

Il s'agit en 3 minutes de trouver le plus grand nombre de mots possibles de trois lettres et plus dans une grille de 16 lettres. Il est aussi possible de jouer avec la grille de 25 cases. Les lettres doivent être adjacentes et les mots les plus longs sont les meilleurs. Participer au concours et enregistrer votre nom dans la liste de meilleurs joueurs ! Jouer

Dictionnaire de la langue française
Principales Références

La plupart des définitions du français sont proposées par SenseGates et comportent un approfondissement avec Littré et plusieurs auteurs techniques spécialisés.
Le dictionnaire des synonymes est surtout dérivé du dictionnaire intégral (TID).
L'encyclopédie française bénéficie de la licence Wikipedia (GNU).

Copyright

Les jeux de lettres anagramme, mot-croisé, joker, Lettris et Boggle sont proposés par Memodata.
Le service web Alexandria est motorisé par Memodata pour faciliter les recherches sur Ebay.
La SensagentBox est offerte par sensAgent.

Traduction

Changer la langue cible pour obtenir des traductions.
Astuce: parcourir les champs sémantiques du dictionnaire analogique en plusieurs langues pour mieux apprendre avec sensagent.

Dernières recherches dans le dictionnaire :

3248 visiteurs en ligne

calculé en 0,421s

   Publicité ▼

Je voudrais signaler :
section :
une faute d'orthographe ou de grammaire
un contenu abusif (raciste, pornographique, diffamatoire)
une violation de copyright
une erreur
un manque
autre
merci de préciser :

Mon compte

connexion

inscription

   Publicité ▼